top of page

Read On

Am I Certain I'm Ready to Sell?

The second question you have to consider is: “Do you really want to sell this business?” If you’re really serious and have a solid reason (or reasons) why you want to sell a business, it will most likely happen. You can increase your chances of selling if you can answer yes to the second part of this question: “Do you have reasonable expectations?” A yes answer to these two questions means you are serious about selling.Okay, let’s assume that you have decided to at least take the first few steps to actually sell a business. Before you even think about placing your business for sale, there are some things you should do first.The first thing you have to do is to gather information about the business.

 

 

Here’s a checklist of the items you should get together:

 

  •     Three years’ profit and loss statements

  •     Federal Income Tax returns for the business

  •     List of fixtures and equipment

  •     The lease and lease-related documents

  •     A list of the loans against the business (amounts and payment schedule)

  •     Copies of any equipment leases

  •     A copy of the franchise agreement, if applicable

  •     An approximate amount of the inventory on hand, if applicable

  •     The names of any outside advisors

 

Notes:
If you’re like many small business owners, you’ll have to search for some of these items. After you gather all of the above items, you should spend some time updating the information and filling in the blanks. You most likely have forgotten much of this information, so it’s a good idea to really take a hard look at all of this. Have all of the above put in a neat, orderly format as if you were going to present it to a prospective purchaser. Everything starts with this information.

 

Make sure the financial statements of the business are current and as accurate as you can get them. If you’re half way through the current year, make sure you have last year’s figures and tax returns, and also year-to-date figures. Make all of your financial statements presentable. It will pay in the long run to get outside professional help, if necessary, to put the statements in order. You want to present the business well “on paper.” As you will see later, pricing a small business usually is based on cash flow. This includes the profit of the business, as well as the owner’s salary and benefits, the depreciation, and other non-cash items. So don’t panic because the bottom line isn’t what you think it should be. By the time all of the appropriate figures are added to the bottom line, the cash flow may look pretty good.

 

Prospective buyers eventually will want to review your financial figures. A Balance Sheet is not normally necessary unless the sale price of your business would be well over the $1 million figure. Buyers want to see income and expenses. They want to know if they can make the payments on the business (more on this later) and still make a living. Let’s face it, if your business is not making a living wage for someone, it probably can’t be sold. You may be able to find a buyer who is willing to take the risk, or an experienced industry professional who only looks for location, etc. and feels that he or she can increase business.

 

*Insider Tip:
The big question is not really how much your business will sell for, but how much of it can you keep? The Federal Tax Laws determine how much money you will actually be able to put in the bank. How your business is legally formed can be important in determining your tax status when selling your business. For example: Is your business a corporation, partnership or proprietorship? If you are incorporated, is the business a C corporation or a sub-chapter S corporation? There are also tax rules that impact certain businesses on seller financing. The point of all of this is that before you consider price or even selling your business, it is important that you discuss the tax implications of a sale of your business with a tax advisor. You don’t want to be in the middle of a transaction with a solid buyer and discover that the tax implications of the sale are going to net you much less than you had figured.Buyers buy businesses for many of the same reasons that sellers sell businesses. It is important that the buyer is as serious as the seller when it comes time to buy a business. If the buyer is not serious, the sale will never close. Here are just a few of the reasons that buyers buy businesses:

 

  •     Laid-off, fired, being transferred (or about to be any of these)

  •     Early retirement (forced or not)

  •     Job dissatisfaction

  •     Desire for more control over their lives

  •     Desire to do his or her own thing

  •     Industry/Strategic or Financial Buyer looking to grow their existing business

Am I Certain I'm Ready To Sell

What Serious Buyers Want

Their primary reason for going into business is to get out of their present situation, be it unemployment or job disagreement (or discouragement). Prospective buyers want to do their own thing, be in charge of their own destiny, and they don’t want to work for anyone. Money is important, but it’s not at the top of the list; in fact, it probably is in fourth or fifth place in the overall list. In order to pursue the dream of owning one’s own business, the buyer must be able to make that “leap of faith” necessary to take the risk of purchasing and operating a business.

 

Buyers who want to go into business strictly for the money usually are not realistic buyers for small businesses. Keep in mind the following traits of a willing buyer:

 

  •     The desire to buy a business

  •     The need and urgency to buy a business

  •     The financial resources

  •     The ability to make his or her own decisions

  •     Reasonable expectations of what business ownership can do for him or her

 

This may be a bit premature if you not have decided to sell, but it may help in your decision-making process to understand not only who the buyer is, but also what he or she will want to know in order to buy your business. Here are some questions that you might be asked – and, should be prepared to answer:

 

  •     How much money is required to buy the business?

  •     What is the annual increase in sales?

  •     How much is the inventory?

  •     What is the debt?

  •     Will the seller train and stay on for awhile?

  •     What makes the business different/special/unique?

  •     What further defines the product or service? Bid work? Repeat business?

  •     What can be done to grow the business?

  •     What can the buyer do to add value?

  •     What is the profit picture in bad times as well as good?

What Serious Buyers Want
Eliminate Surprises

Eliminate Surprises

Long before you put your business on the market, eliminate the surprises! Review every facet of the business and remedy any problems that could appear during the sale process. No one likes surprises – most of all potential buyers. Whether legal, accounting, environmental, or anything else – solve it now.

 

*Insider Tip
This may sound like something that should have been done when the business first started, so it may be “after-the-fact”. You should create an operations manual. You may already have one, or started one years ago, or simply, have thought of doing one. Now is the time! It may actually create added value to the business. Even if it doesn’t, it will impress buyers that you have your business “act” together and should help you sell more quickly and effectively. Preparing a manual on how to operate your business can also be helpful even if you don’t want to sell. It doesn’t have to be elaborate, just cover the basics. A collection of ads that you have placed in a catalog or sample of products, publications, or menus (if the business is food related) is also impressive. Include anything to do with the business that might be helpful for a new owner. However, don’t include anything that is proprietary, such as customer lists, suppliers or secret recipes, etc.

 

We look forward to working with you in finding a suitable buyer for your business. You, as the seller, are an integral part of the total marketing program. Below you will find a few friendly recommendations that will help in our marketing efforts when you decide you are ready to sell.

 

  • Keep normal operating hours. There may be a tendency to “let down” when you put  your business up for sale. However, it’s important that prospective buyers see your business at its best.

  • Repair signs, replace outside lights, etc. You don’t want your business to look as if it has been neglected.

  • Maintain inventory at a constant level. If you let your inventory slide, your business will look neglected. If anything, increase it so your business will look busy.

  • Remove items that are not included in the sale and unnecessary items, especially if inoperative.

  • Repair non-operating equipment or remove it if you are not using it.

  • Tidy-up outside premises.

  • Spruce-up the inside of the business.etc.

​

It might also be helpful if you took a good look at your business from the perspective of a buyer. Try to put yourself in the place of a prospective purchaser of the business. What would you do to make it more attractive or more saleable? Obviously, the financial records of your business are critical to the sale of your business, but how it looks is also important. First impressions really count! If a potential buyer doesn’t like the appearance of your business, the rest of it may never get a chance. If you have any questions, please don’t hesitate to call us. We look forward to hearing from you!

bottom of page